Meta refreshes ANZ communications agency roster with Icon, Pead, and Snack Drawer

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This article was originally published in B&T.

Meta today announced the appointment of Icon Agency and Snack Drawer as its Australian PR agencies of record, and Pead as its New Zealand PR agency of record, following a competitive pitch process.

Together, Icon Agency and Pead will deliver a mix of corporate, B2B, policy, and consumer communications in Australia and New Zealand respectively.

Snack Drawer will be responsible for delivering creator, consumer, youth and digital communications activity for Instagram.

Meta ANZ Director of Communications Joanna Stevens says the agencies demonstrated the perfect mix of creativity, insight, hunger and deep industry expertise that will help drive Meta’s growth in the market.

“Icon, Pead and Snack Drawer best recognised Meta’s role in building technology that creates, inspires and brings people together. Our new trio of agencies, all with specialty skill sets, and underscored by an intimate understanding of our customers, will help bring this ambition to life.”

Icon Executive Director of Communications, David Radestock, said: “We couldn’t be more excited to be working with the team at Meta. The future of technology and human connection has never been more closely attached, or important. Meta is at the forefront of this, and we can’t wait to bring our mix of deep sector expertise, creativity and true integration to help craft and share their story.”

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If you'd like to know more about our PR offering, please contact our Executive Director of Communications David Radestock directly on 0419 957 425, or email him at