This article was originally published in AdNews.
Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
Kate Ward: Director of Consumer PR and Communications at Icon Agency
Time in current role: Ten months.
How would you describe what the company does? Icon Agency is an independent, fully-integrated communications agency with purpose at the heart of what we do. At Icon, we make what matters. We are boundlessly proud of the work we do, the briefs we respond to and the results we deliver. However, more than anything, we’re proud of our people.
What do I do day to day? At Icon, I oversee our consumer brand portfolio and manage our suite of Queensland-based clients. I am passionate about all things strategy and apply much of my time to developing fully-integrated campaigns that leverage the power of content, for both existing clients and new business prospects.
Our current consumer clients include MyFitnessPal, the Foundation for Alcohol Research and Education (FARE), Clarion Clinics and the Parenting Research Centre.
Define your job in one word: Fulfilling.