Be the Boss

Icon recently launched a campaign for the City of Whittlesea to minimise gambling harm in the community.

As online gambling and sports betting become increasingly popular, the problems associated with it increase as well, particularly amongst younger people. Working with @CityOfWhittlesea on the Whittlesea Gambling Youth Project, we're proud to be introducing a brand new initiative called Be the Boss.

We want young people to take charge of their betting. It's not about telling them what to do - that’s what the gambling companies try to do. It’s about providing the information to allow them to make informed, smarter decisions.

Be the Boss

For more information visit our case study here, and the Be the Boss site here.