Icon wins third PR Agency of the Year title for 2021

This article was originally published in Campaign Brief.

Integrated Melbourne agency Icon has yet again taken top honours, this time at the 2021 Campaign Awards for ANZ, bringing home Gold as PR Agency of the Year and Bronze for Integrated Agency of the Year.

This is Icon’s third Agency of the Year (AoTY) title in 2021 and brings the total number of accolades for the year to 16.

This recognition is spread across multiple national behaviour change and social marketing campaigns as well as two individual awards including bronze to Icon Agency co-founder, Joanne Painter, for PR Leader of The Year at the PRIA Golden Targets and Senior Account Manager Abdul Hammoud taking out the Individual Diversity Award at the B&Ts.

Joanne said the two Campaign Award titles were testament to Icon’s PR-led, integrated creative model and focus on purpose-driven projects and clients.

“Four years ago Icon embarked on a transformation journey that saw us pivot away from consumer brands to focus on work that benefits the planet, citizens and communities.”

“By putting purpose at the heart of our practice and belief system we’ve driven enormous growth and built a truly exciting culture. Most importantly, it has allowed us to do some exceptional work for our clients.”

As Icon approaches its 20th anniversary next February, 2021 has seen the firm become a globally recognised agency as well as a formidable competitor while remaining agile and fiercely independent.

“This is a wonderful accomplishment for the team and a fantastic way to end such a challenging year. These honours do not go overlooked and they provide a very positive perspective for 2022 and what Icon symbolises in the industry.”

“The fact that Icon has more than doubled in size and is receiving such expensive recognition is a credit to the great effort, enthusiasm, and commitment that everyone in our team brings to work every day. I am overjoyed with the agency we have become and excited for 2022,” Joanne said.