Icon grows digital strategy and data analytics capabilities

We're excited to being growing Icon's digital strategy and analytics capabilities with the appointment of Tammy Trinh this week.

Tammy is a talented digital marketing strategist and data analyst with experience in configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables and dimensions.

She's also expert at preparing reports and creating dashboards to automate reporting process across different channels such as search, email and social media – delivering advanced insights through data analysis, building funnels and formulating and validating hypotheses.