Who is ICON Agency?
ICON is a leading Australian integrated creative communications agency. We combine expertise in public relations, digital, creative, and behaviour change to deliver impactful, purpose-driven work. As an independent, founder-led agency, we focus on creating work that makes a positive impact for our clients, people, and the planet.
What services does ICON Agency offer?
We provide a comprehensive suite of services to meet diverse client needs, including:
Creative: From brand strategy to campaign execution
Communications & PR: Strategic media relations and corporate communications
Digital: Specialising in Drupal, GovCMS, UX, and digital marketing
Reputation & Crisis Management: Proactive issues management and crisis response
Production: In-house high-quality video, audio, and visual content
Where is ICON Agency located?
We have offices across Australia to support clients nationwide, including Melbourne, Sydney, Canberra and Brisbane. We also have an office in Suva, Fiji.
What kind of work does ICON Agency specialise in?
Our portfolio features award-winning projects for government and corporate clients. Explore our case studies and impactful projects on our Work page.
What creative services does ICON offer?
ICON’s Creative team delivers compelling, culture-defining ideas across multiple disciplines to ensure your story gets heard and remembered:
Creative Workshops – Collaboratively explore and shape ideas in shared sessions.
Territory Exploration – Discover distinctive brand territories and positioning.
Concept Development & Storyboards – From initial ideation through visualisation.
Print & Direct Mail – Targeted, tangible communications with strategic impact.
End-to-end Integrated Campaigns – Holistic campaign execution across channels.
Social & Digital Marketing Campaigns – Engaging campaigns optimised for online platforms.
Brand Design
Brand Transformation – Reimagine brand identity for growth.
Brand Communications – Consistent, engaging messaging across touchpoints.
Brandmark Design – Logo and visual identity development.
Brand Governance & Management – Strategic oversight and brand consistency.
Employer Branding & EVP – Distinctive talent attraction and retention strategies.
Strategic Planning
Behavioural Science – Apply insights to influence human behaviour.
Data Insights, Research & Analysis – Evidence-based campaign planning.
Campaign Strategy & Social/Content Strategy – Blueprint for creative impact.
Communications Design & Digital Strategy – Cohesive, channel-aware storytelling.
Media Planning – Strategic ad placement for maximum reach.
Behaviour Change (within the Creative remit)
Behavioural Mapping – Understand how audiences think and behave.
Research Design & Testing – Validate approach through testing.
Campaign Planning & Management – Build and deliver behaviour-driven campaigns.
Analytics & Evaluation – Measure impact and refine execution.
Branded Storytelling
Native Content – Authentic storytelling within media ecosystems.
Video & Testimonial Films – Capture real voices and stories with impact.
Whitepapers & Infographics – Insightful, shareable thought leadership.
Employee Advocacy & User-Generated Campaigns – Harness brand ambassadors.
What communications services does ICON offer?
ICON’s Communications offering marries modern PR with strategic storytelling to make your message resonate:
Corporate Communications
Strategic advisory for internal and external messaging
Executive and CEO profiling
Thought leadership content
Internal and change communications
Issues and crisis response
Technology-focused PR
Government Relations & Public Affairs
Community awareness campaigns
Stakeholder engagement and mapping
Ministerial and departmental outreach
Lobbying (via specialist partners)
Behaviour Change Campaigns – Integrated PR and creative tactics to influence public behaviour
Financial & Market Communications
Communications for banking, investment, shareholders, and funding campaigns
Community & Stakeholder Engagement
Mapping and managing stakeholder networks
Focus groups and consumer research
Facilitated workshops to build consensus
Media Relations & Publicity
Media strategy and advisory
Editorial content (Op-eds, bylines)
Press events and newsjacking
Dedicated press offices
Social Media & Influencer Marketing – Strategic social campaigns and influencer collaborations
Media & Presentation Training
Executive media training
Presentation and public speaking coaching
Social media presentation skills
What digital services does ICON provide?
ICON’s Digital team combines technological skill with user-first design to build inclusive, high-performance digital experiences:
Research, Data & User Needs Analysis
Stakeholder workshops
UX tools like card sorting, tree testing, and content mapping
CX, UX & UI Design
Service and experience design
Journey mapping and user testing
Design systems, libraries, and conversational interfaces
Website Development
Drupal and GovCMS development
Salesforce and CRM integrations
WordPress, Vue.js/React, API integrations, content migration
Accessibility & Compliance
WCAG 2.2 (A-AAA) audits and updates
Accessibility testing and meeting NDIS/government standards
Hosting, Security & Support
AWS, Amazee.io, GovCMS hosting
Cloudflare WAF/CDN, monitoring, patching, backups
Digital Marketing
Digital strategy, media buying, funnels, SEO, reporting
Microsites, automation, content production
Digital Content Strategy
Writing/editing for web, tone-of-voice guides, publishing workflows
Visual content: infographics, video, podcasting
Ecommerce
UX and build for Magento, WooCommerce, Shopify
Funnel optimisation and combined marketing services
What Behaviour Change services does ICON offer?
ICON’s Change Collective draws on cross-disciplinary research and lived experience to effect meaningful, sustainable change:
Social & Behavioural Research
Audience Insights & Analysis
Stakeholder Engagement & Community Consultations
Behaviour Change Frameworks & Intervention Design
Communications Strategy & Narrative Development
Creative Ideation and Concept Development
Evaluation Frameworks to measure impact
What production services does ICON offer?
From concept to screen, ICON’s Production arm delivers polished content across formats:
Channel-agnostic Output (online, TVCs, documentaries, podcasts, training, testimonials)
Concept Development – creative direction, storyboarding, scripts
Pre-production – talent, location, crew, wardrobe coordination
Production – cinematography, live streaming, lighting, sound capture
Post-production – editing, colour grading, VFX, sound design
Animation – 2D, 3D, and motion graphics
Live streaming – webinars, events, training
Photography – brand, lifestyle, product, portrait, and event shoots
How can I contact ICON?
You can contact us via https://iconagency.com.au/contact. Our teams in Melbourne, Sydney, Canberra, and Brisbane are always ready to discuss new projects and partnerships.