Work ABCC brand mark, content and GovCMS website

  • Brand mark Design
  • Style Guide
  • Print Asset Development
  • User Testing
  • Content Authoring
  • Digital Pattern Library
  • Website Wireframes & Prototypes
  • Website Interface Design
  • App Interface Design
  • Front End Development
  • GovCMS SaaS Development
  • Dynamics Data integration

The Australian Building and Construction Commission (ABCC) is the Australian Government agency responsible for ensuring that building work in Australia is carried out fairly, efficiently and productively – for the benefit of industry employers and workers, and for the Australian economy as a whole.

Icon Agency was appointed to redesign and redevelop a new ABCC website to ensure it served a diverse set of user needs in a clear and helpful manner. The overhaul required deep user analysis, feedback from a broad range of building industry participants, plain English content authoring, and a new information architecture. Icon was also tasked with designing a new brand mark, brand essence and style guide to coincide with the website launch.


A modern and inclusive brand mark

Underpinning the launch of the ABCC’s new website is a modern brand mark, new colour palette, and supporting style guide. The ABCC brand mark consists of the ABCC acronym and the ‘Connective Square’ graphic device. The four corners of the Connective Square represent four key participant groups in the Australian Building and Construction Industry: employees, employers, union officials, and site managers.  


A multi-disciplinary approach

With a broad group of users, new GovCMS platform, and new brand to design, this important project required a multidisciplinary team to design, build, iterate and deliver. With careful planning, deep consultation, and the use of an agile user-centred process, Icon was able to meet all project needs.


A beautifully designed and well crafted user experience

Icon worked with the ABCC project team to overhaul the information architecture, modernise the organisation’s brand, and enhance the website user experience. Content also need to be converted into plain English – helping users understand context and directing them to more detailed information as required.

A new architecture, UX approach and smart functionality helps user access content across a broad range of devices and screen sizes. The use of tool-tips, recommended resources and case studies provides layers of information at a glance and touch. 

We think the new ABCC website is one of the best ever deployed using GovCMS.

Take a look and let us know your thoughts.