Australia’s natural environment is under increasing pressure. As one of the nation’s leading conservation organisations, the Australian Wildlife Conservancy (AWC) is tackling this challenge head-on, managing over 12.9 million hectares of ecologically significant land to protect endangered native species and their habitats.
But conservation at scale requires more than boots on the ground – it’s supported by a strong digital presence that can communicate impact, engage communities, and inspire support. That’s where ICON stepped in.
A mission-driven website built for growth
AWC’s existing digital presence needed an upgrade to reflect its leadership in conservation science and land management. ICON was engaged to deliver a complete website redesign and rebuild to support AWC’s goals of public education, fundraising, and stakeholder engagement.
The result? A striking, accessible and future-ready website built on Drupal 10, giving AWC’s team a robust and user-friendly content management system that’s easy to maintain and scale.
What we delivered
From discovery to delivery, our multidisciplinary team worked closely with AWC to design a site that speaks to multiple audiences – scientists, donors, policymakers and the general public – while staying true to the brand’s purpose and visual identity.
Our key deliverables included:
- Extensive stakeholder engagement and discovery
- Information architecture refinement to streamline content access
- Wireframing and prototyping across key user journeys
- Custom UI design aligned with AWC’s visual and brand guidelines
- Full-stack Drupal 10 development
- User testing and quality assurance
- GA tracking configuration and reporting dashboards
- SEO audit and implementation of best-practice recommendations
- CMS training and comprehensive documentation
- Ongoing support and optimisation enhancements
We’re proud to support AWC in their mission to conserve Australia’s wildlife for future generations.
Visit the new website: australianwildlife.org