The Man Cave & Icon Agency partner to foster healthy masculinity

A group of Icon and Man Cave employees and a dog

This article was originally published in B&T.

Preventative mental health and emotional intelligence charity, The Man Cave has entered into a long-term partnership with Icon’s social and behaviour change division, The Change Collective.

Lead image: Icon and The Man Cave team and Sasha the dog in her new Man Cave basketball jersey.

Now in its tenth year, The Man Cave youth charity works nationally with young men to create safe spaces to discuss masculinity’s unique challenges and opportunities. It has partnered with Icon’s Change Collective to deliver communication programs that extend this work, increasing the health and well-being of young men as a result.

On a national level, preventative approaches to issues such as violence against women, mental health, suicide and harm reduction around gambling, alcohol and other drugs are being increasingly prioritised. This makes the partnership especially timely and an excellent opportunity for organisations to work with The Man Cave to positively impact the lives of young people around Australia.

“Culturally, we are at an inflection point for masculinity, which I think is very exciting. The question is, what next? What behaviours do men need to let go of? What behaviours and attitudes do they want to evolve into—both for their betterment and for the betterment of the communities around them?” said Hunter Johnson, CEO of The Man Cave.

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