The below snippet is from Campaign Asia's article 'Privacy and employee readiness still barriers to brands and agencies embracing AI'
EXCLUSIVE RESEARCH: The concluding results in a three-part survey series by Forrester and Campaign Asia-Pacific reveal concerns around copyright, IP protection, and employee adaptability as key barriers to the broader utilisation of Gen AI by brands and agencies alike.
Our AI implementation Manager, Sebastian Dodds-Painter was invited to comment.
"While you can gather a lot of qualitative data regarding how employees use AI and where they find benefits, hard numbers are hard to come by, measuring ROI can become a guessing game as you weigh the costs of subscriptions and training against the increases in efficiency and higher quality of work that AI can bring to the table."