Icon Agency expands in Queensland with two senior hires


This article was originally published in B&T.

Integrated communications firm Icon Agency is expanding its national footprint in the Sunshine State and appointing two new senior hires in its PR and Digital divisions.

Brisbane-based Kate Ward (lead image) joins as Director of Consumer PR and Communications and veteran digital and digital transformation specialist Shane Weddell joins as Icon’s Head of Growth, Digital. Both have been appointed to the senior leadership team.

Icon Agency Group Managing Director Joanne Painter said Queensland was the natural next step in Icon’s national expansion strategy.

Shane Weddell

Shane Weddell

Joanne Painter said: “Queensland is a challenging and exciting market offering a natural fit for Icon’s strong government and corporate communications practice, along with our long-established web development and creative services.

“With the Olympics only a decade away, Queensland presents blue-sky opportunities as Icon scales its consumer and tech portfolios which have both experienced rapid growth over the past year.

“We’re thrilled Kate and Shane have agreed to take up the challenge and lead our northward expansion. With their knowledge and deep agency experience, we’re in safe and highly capable hands,” Ms Painter concluded.

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