Hansen Yuncken appoints Icon as agency lead

This article originally appeared in B&T

Aussie construction company Hansen Yuncken has engaged Icon Agency to boost its public relations and communications capabilities nationwide.

The new partnership aims to bolster Hansen Yuncken’s corporate profile and raise awareness of its iconic, innovative and sustainable projects across the country.

Icon Agency’s managing director, Joanne Painter, said: “Hansen Yuncken is an Australian construction industry success story, which has brought to life numerous national landmarks, including MONA, Melbourne’s Port Authority Building and Adelaide Airport that embody more than a century’s dedication to construction.

“We are delighted to put our purpose-driven, channel-agnostic approach to work to showcase Hansen Yuncken’s industry-leading projects and purpose-led brand vision in an authentic and compelling manner.”

Oanh Harding, national marketing and communications manager at Hansen Yuncken, said: “As a long-standing and highly-regarded brand, quality is always above quantity for Hansen Yuncken, including when it comes to our corporate storytelling.

“Having a comms partner that truly understands our strengths and can bolster our communications capabilities to drive awareness and consideration of Hansen Yuncken among target audiences is key to our business objectives.

“Icon stood out distinctively during the pitching process for its integrated communications capabilities, deep understanding of the construction sector and strong alignment with Hansen Yuncken’s philosophy.”

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