Icon worked closely with the ASD to develop their new website to ensure we achieved a more user focused and logical information architecture. In the initial stages we explored how the ASD could better utilise their homepage and landing pages to promote campaigns and events. We then presented these solutions back as a proof of concept in the form of a low fidelity prototype.
To overcome the uncertainty of the updated branding guidelines, we also ensured that we were able to update the design concept when implemented onto the GovCMS platform easily via CSS amendments. This resulted in a contemporary, yet simple, website with functional ability to support ASD’s future campaigns and events.
For the content, we adopted a stacked video storytelling approach to create a suite of themed digital assets to be used across the ASD’s owned channels. The videos tackled key communication pillars in response to their challenges, including insight into who the ASD are, their history and the types of people who work there and the roles available.