Work Peter MacCallum Cancer Centre Website

Deliverables
  • Stakeholder engagement
  • Experience design
  • Content editing
  • Drupal CMS
  • Hosting & security
Overview

Icon won a competitive pitch to redesign the Peter MacCallum Cancer Centre (PMCC) website based on our health sector experience with the Murdoch Childrens Research Institute and Melbourne Health. Our proven Drupal capabilities and experience in communications-led engagement were also highlighted as key drivers for our selection.

 
Awards

IMA Global Best in Class Award, Health Sector

Background

A NEW DIGITAL HOME FOR AUSTRALIA’S LARGEST CENTRE FOR CANCER CARE

PMCC had a fixed date for moving to its new home within the landmark Victorian Comprehensive Cancer Centre in Parkville, Melbourne, and the new website needed to launch on move day. A new brand identity had been designed to coincide with the move, and our task was to bring together the brand essence, updated content, new user personas, and reconfigured information architecture into an engaging and easy to use portal.

Challenges

FROM LEGACY WEBSITE TO STATE-OF-THE-ART INFORMATION PORTAL

PeterMac wanted a modern, usable, and useful website that could service multiple user types. The new architecture needed to cater for recently diagnosed individuals, patients, referring practitioners, researchers, students, and career seekers. Mapping user types to content journeys required multiple stakeholder discussions and ongoing inter-team collaboration. The project also needed to be delivered within a tight budget and timeframe. Detailed planning, timelines, and easy-to-use collaboration tools were deployed to facilitate and track tasks and milestones.

Solution

MULTIPLE TEAMS WITH A COLLECTIVE AIM

Icon commenced preliminary consultation with key user groups prior to starting the rebuild. This strategy proved critical to the success of the project due to its sheer size and complex stakeholder array. The consultation process ensured we were able to successfully drive genuine collaboration between partners, leading to a much-improved user experience coupled with a powerful and highly functional Drupal CMS backend. Following a period of detailed scoping and consultation with key user groups, the complex information architecture was finalised, wireframes were blueprinted and concept designs were locked down. This enabled a smooth run given the tight design and development schedule. The staged project approach ensured requirements were gathered and sequenced in correct order, mitigating time and cost blowouts while ensuring a quality outcome that matched the brief.