Work headspace – 'Helping turn psychosis around'

Deliverables
  • CREATIVE IDEATION
  • ART DIRECTION
  • ILLUSTRATION AND GRAPHIC DESIGN
  • WORKSHOPPING AND RESEARCH
  • FILM AND VIDEO
  • DIGITAL MARKETING
  • SOCIAL MEDIA
Overview

Let's stop psychosis early 

Psychosis is a scary and widely misunderstood condition that has long been stigmatised and demonised by pop culture and the media. Icon Agency was engaged by Orygen Youth Health to implement a multi-communications channel approach for headspace that would educate medical professionals about the signs of youth psychosis, and encourage them to refer patients to headspace’s Early Psychosis program.

 
Background

Helping change lives

The headspace Early Psychosis program runs out of a number of headspace locations around Australia. This program provides young people and their families with the support needed to treat this complex illness, and live a healthy and fulfilling life despite the adversity they face.

85% of young people whose psychosis is treated soon after the first episode make a good recovery, meaning early diagnosis is crucial. Lack of awareness around the illness however, means for many young people, this is not the case.

Challenges

Challenging stigma and encouraging action

The early signs of psychosis are hard to spot, often leading to misdiagnosis and consequently, sufferers not getting the treatment they need. What’s more, as an illness, it’s been highly stigmatised and sensationalised in the media and pop culture.

The combination of lack of proper treatment and stigmatisation compound problems sufferers face, leading to their condition getting worse. Our challenge as such, was to develop a campaign that encouraged GPs, health practitioners, schools and parents to spot the early signs of psychosis, and refer sufferers on to headspace so they could make a full recovery.

Solution

Let's turn psychosis around

Drawing on inspirational workshops with young people who had been through the psychosis program and flourished, our creative team set about developing a brand that would cut through the banality of the medical sector and truly inspire change.

Under the creative platform ‘Help turn psychosis around’, the Icon team developed a set of gripping visuals demonstrating the dichotomy between treated and untreated psychosis. Visualising the symptoms sufferers of psychosis often experience, material showed young people caught in a distorted, upside-down world while simultaneously demonstrating their return to health through proper treatment. A short video inspired by these visuals was developed to further amplify the campaign.