creating the future
Our strategy centres on a progressive build-up of activity and excitement leading to the opening of Expo in October 2020. In 2019, the focus will be on building domestic broad awareness of Australia’s involvement in Expo and supporting Expo partners (particularly state government departments and corporates) through concerted marketing and communications activities.
As Expo gets closer the focus shifts to Dubai and the Middle East, with intensive PR, digital, social media, content and events forming the backbone of an integrated, multi-channel program.
Australia – culturally
For this exciting project, Icon’s solution to planning and implementing the PR and marketing program for Expo 2020 Dubai features extensive research and consultation (Australia and Dubai) to establish an evidence base for the strategy, alongside a detailed two-year strategic plan and a roadmap for implementation.
This is underpinned by key message and narrative development, media and issues management and website, social media and app channel build.
Expo 2020 Dubai opens October 2020.