Work Cadbury Fundraiser

Deliverables
  • Website design & development
  • Content management
  • Digital campaign production
  • Google Adwords / SEM
  • Google Analytics
  • AWS hosting & security
  • Maintenance & enhancements
Overview

Working closely with Mondelez’s IT and sales teams, Icon built a user-centric solution that engaged audiences and simplified the fundraising and sales process. Our IA, UX/UI and development teams combined the best creative and technical thinking from across the industry to produce a world-class site that helps everyday fundraisers raise cash for their causes.

 
Background

A MAJOR OVERHAUL FOR AUSTRALIA'S MOST ICONIC FUNDRAISING WEBSITE

As Australia's most recognisable fundraising brand, Cadbury Fundraiser has continually innovated its market offering and ease-of-use based on best practice products and services; however, the brand recognised that its market positioning could be improved upon. Positioning Cadbury Fundraiser as a leading brand required a rethink of how the business should express itself in order to stay relevant in an ever-competitive market.

Challenges

BRINGING TOGETHER TEAMS FROM BRAND MANAGEMENT, MARKETING, SALES AND IT TO DELIVER A STANDOUT CUSTOMER EXPERIENCE

Working closely with Mondelez’s IT and sales teams, Icon set about building a user-centric solution that would engage users and simplify the fundraising and sales process. Our IA, UX/UI and development teams combined the best creative and technical thinking from across the industry to produce a world-class site that serves its customers, consultants and business managers with ease and joy.

Solution

CUSTOM-BUILT SOLUTIONS WITH THE CUSTOMER AT THE HEART OF EVERY DECISION

The end product is far more than a fundraising site – it’s a robust, custom-built management tool that’s fully integrated across the business. It's also a central tool for consultants to track and manage orders through a beautifully designed and functional administration dashboard. Based on the Laravel PHP framework, our development team custom built Cadbury Fundraiser's CMS to meet a stringent set of requirements – including seamless data integration between the site and its SAP.

Take a look at the final outcome and start raising funds now for your favourite cause at Cadbury Fundraiser.