Icon are a multi award-winning Australian public relations agency offering integrated PR, communications, social media, digital content and creative services in Melbourne, Canberra and Sydney.
We’re unlike any other PR agency in Australia. We work at the vanguard of new PR practice, leveraging our integrated creative agency services to help clients optimise their earned, owned, bought and shared media channels.
Our experienced PR and communications team consists of social media, content marketing, strategic communications and event experts, headquartered in Cremorne, Melbourne.
“When executed well, social media amplification techniques not only extend the reach of campaign content, but also allow for the collection of data to optimise activity in real-time.”
Director - Integrated Strategy and Digital Media
PR strategy and advisory
Expert senior counsel spanning communications strategy with a focus on change management and digital enablement.
Corporate and government
Strategic advice through to tactical PR support and campaigns for in-house communications, media and government relations teams.
Community and stakeholder engagement
Build advocacy and strengthen relationships with key stakeholders via structured engagement programs, focus groups, facilitated workshops and surveys.
Issues and crisis communications
Protecting brand reputation from crisis scenario testing to crisis communications planning, issues management and CEO advisory.
Media relations and publicity
Driving earned media through targeted public relations, Press Office, news jacking and event/product publicity.
Tapping the power of social influencers to shape brand perceptions and drive tangible outcomes.
Multi-platform social media content creation, strategy, planning, community management and issues resolution.
Customised programs for corporate spokespeople, conference presentations, public speaking and media relations.
Media analytics and reporting
From data analytics to leveraging PR and communication insights via social media, influencer and traditional media measurement, metrics and reporting.
Content creation and digital marketing
Creating, curating and publishing branded content including text copywriting, video and TVC production, infographics and audio files.
The pursuit of possibility
As pioneers of digital PR in Australia, we embrace change with passion. We partner with clients who are ready to embrace new possibilities; clients who, like us, want to break with convention and inspire new beliefs about their brand.
Since 2002 we’ve worked hard to create a culture of innovation and excellence. We are known for our exceptional senior team, insight-driven solutions and award-winning campaigns. We help clients adapt and thrive in today’s fast-changing communication and media landscape.
Extraordinary thinking doesn’t go unnoticed. We’re proud to have won 30 international and national awards since 2014.